Mobile App Marketing Strategy That Scales
You don’t need a full-time marketing team to launch or grow your app—you need the right partner.
Challenge
The health and wellness app market is saturated with new apps launching daily. VELL Health, a holistic wellness platform rooted in Eastern and Western health philosophies, faced the uphill task of standing out, earning user trust, and converting interest into actual app installs. With zero brand awareness and a niche concept, VELL needed a smart, scalable mobile app marketing strategy to build authority and drive installs, without blowing the budget.
Solutions
Green Elephant Digital designed and executed an integrated marketing solution that combined content strategy, paid advertising, and brand storytelling:
Content Marketing
SEO-optimized blog posts to capture organic search intent
Distributed press releases to media outlets for B2B awareness
Educational content written with AI-assisted tools for credibility and efficiency
Social Media Marketing
Weekly reels, stories, and static posts published across META, LinkedIn, and Pinterest
YouTube Shorts and tutorial-style videos designed to increase app understanding and feature adoption
Email & PR Campaigns
Monthly newsletters tailored to app users and prospects
Branded marketing collateral, including flyers and stakeholder presentations
Digital Advertising
Google Ads and META campaigns designed to maximize installs and conversions
LinkedIn ads targeted B2B partners and health professionals
A/B testing across ad creatives, audience segments, and placements
Results
Our mobile app marketing strategy produced exponential growth:
Over 6M Facebook accounts reached through paid campaigns
More than 2.5K organic Instagram followers gained
App installs scaled from 0 to 1M globally in under 12 months
Paid campaigns drove half of the total website traffic, while content improved organic discovery by boosting SEO
Our Secret Sauce
The real driver behind VELL Health’s success? Strategic integration.
At Green Elephant, we believe digital marketing is most effective when channels support each other. By pairing content marketing with intelligent paid ad execution, we ensured VELL was visible where it mattered, while nurturing trust through high-value, educational content.
Our mix of:
Story-driven content
Performance-optimized ads
B2B-ready collateral
Full-funnel audience targeting
…resulted in long-term momentum, not just quick wins.
Testimonial
“Green Elephant Digital has been an indispensable part of VELL’s growth journey. From strategic vision to flawless execution, they helped us go from zero visibility to 1 million installs. We’re excited to continue this incredible partnership.”
— Dr. Ken Grey, Co-Founder of VELL Health
Let’s Build Your Growth Engine
You don’t need a full-time marketing team to launch or grow your app—you need the right partner.
Green Elephant Digital brings clarity, creativity, and results to your mobile app marketing strategy.
📧 Let’s talk: maria@greenelephantdigital.com
